Our story

Who is Sethji?

Sethji is a small Indian online shop: Diwali lights, diyas, torans, puja essentials and gifts.

Why sorted by corner?

At Diwali we don't decorate one thing at a time, we decorate the whole home: the front door, the windows, the courtyard, the puja corner, the table. So Sethji sorts lights by corner. Pick one corner, or light up the whole home at once.

Where the lights come from

We don't make the lights ourselves. They come from Indian suppliers, and some items are imported. Our job is to pick the right lights and write down the size, power and what's in the box clearly. Orders ship straight from the supplier's warehouse to your home, so one order can sometimes come in two parcels.

No oil, no flame

Most of the lights are LED: plug, battery, water or sun powered. The wax mithai candles are real candles, and they say so.

Our replacement promise

Arrived broken or faulty? Email the unboxing video to and we'll send a free replacement.

We only promise what our suppliers can actually deliver, so we don't promise more than this.

Start your Diwali shopping

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